Sonos Global Advocacy Campaign

spud were originally tasked with finding 4 UK advocates to take part in their latest Sonos Global Advocacy campaign. Upon reviewing the KPI’s and budget, we advised that we’d be able to secure a further 2-3 talent for the campaign to truly make the most of the budget given.

After outreach and planning, spud secured 7 talent to take part in the Global Investment Strategy, which extended to micro influencers as they had performed very successfully in previous campaigns. Our aim was to find talent that fit into the interiors, gaming and lifestyle verticals to explore a diverse range of content categories.

As part of the campaign, we used boosting to further develop content reach and compared results to see if this would help Sonos reach a wider audience. With over 76 million views to date, our Global Advocacy campaign surpassed the performance of other Q1 Always On activity, highlighting the positive impact boosting can have on content.