Sonos x Liverpool Football Club

One of our consultancy clients, Sonos, became Liverpool FC’s official sound partner in 2021 to heighten football’s sonic experience at Anfield (and for fans around the world!). Around the time of the partnership, Sonos also launched their latest home theatre and TV sound bar, the Beam(Gen2) which delivers a richer, more immersive sound and support for Dolby Atmos.

To celebrate the launch of the Beam(Gen2) and the partnership with LFC, Sonos wanted to make some noise across instagram but also partner with influencers that had a true connection to Liverpool FC - super fans, true supporters and those obsessed with the game, to show how the Beam(Gen2) allows you to feel more immersed in the game and excited for match day!

The aim: to raise awareness of Sonos Beam (Gen2) and LFC partnership

We partnered with 7 influencers who had a true connection to LFC and also understood the power of sound during the game. Each partner created IG content for their grid, as well as supporting IG stories, to a create a complete story telling moment.